Clear direction. Focused execution. Built to scale.
Every project is different — but I approach each one with the same mindset: understand deeply, design thoughtfully, and deliver with momentum.
Process
Understand & Align
(Onboarding)
Lay the foundation for smart decisions.
Research, audits, and product walkthroughs
Stakeholder alignment on goals, risks, and success metrics
Define problem areas, user needs, and clear priorities
Design & Iterate
Move fast, test early, and design with intent.
Experience mapping, flow definition, wireframes, and UI design
Rapid prototyping and usability testing
Feedback loops to refine and validate direction
Deliver & Support
Ready-to-ship design, built to scale.
Final UI design, design systems, and documentation
Collaboration with engineering for smooth implementation
QA, design reviews, and ongoing iteration support as needed
Project touchpoints
I share work at regular touchpoint to keep teams aligned, gather feedback early, and work transparently throughout the process.
30%
Completion
Align on goals, priorities, and success criteria
Map key flows, explore concepts, and sketch early ideas
This is where solution direction is shaped — past this point, major shifts in approach should not occur
Deliverable: Low-fidelity wireframes and initial direction
60%
Completion
Design wireframes and flows informed by research and usability insights
Apply UX patterns, content strategy, and component decisions
Share usability findings and align on final feedback before delivery
Deliverable: Polished wireframes, prototypes, and usability insights
90%
Completion